Search Engine Marketing
 
What is SEM?
 
Search Engine Marketing, or Pay-Per-Click (PPC) advertising is a strategic paid-ad campaign designed to place your web site and promotional ad in the sponsored listings areas of search engine result pages. It is hands down, the best bang-for-buck for today’s on-line advertising dollars.
 
How do we do it?
 
It is one thing to simply create ads that generate clicks to your site; any search engine marketer can do that. Our approach is unique in that we are entirely conversion-based, that is, we work to identify exactly what you want from each click- is it traffic? A booking? A sign-up? A sale? The key is specifically targeting your campaigns to meet those goals.
 
To do that, we work closely with you on our six-point system that is designed to get you the results you are after!
 
  • Identify what is important to you (i.e., goals to be reached)
  • Conduct search engine research and analysis with your goals in mind and identify key search terms best suited to reach those goals
  • Develop and write compelling ads for your target audience
  • Optimize and place those keywords and phrases through Google@Adwords and Yahoo!Search Marketing (previously known as Overture)
  • Manage and oversee the budget for the program
  • Track results and provide monthly reports detailing your successes
 
Enhanced SEM Package Costs: 
 
Return on Investment (ROI) - Results Tracking
As with any advertising campaign, you want to see a return on every dollar you spend. The most important part of this relatively new type of advertising is the ability to accurately measure success rates. Potential clients that click on your ad are monitored and if they complete whatever goal was initially specified- you’ll know! (Try that with a billboard, radio, or television ad!)
 
Please Contact Us for more information!