Search Engine Introduction
 
When most of us think about how we use the Internet we think of using it to search for gifts, hotel rooms, flights and more personal stuff. But do you realize there are thousands of people using the Internet to search for golf courses, golf resorts, golf packages, banquet facilities, conference centers and much more every single day?
 
Where does your course or resort come up in the searches that are most important to you? Let Golfer's Guide Marketing Solutions help you get in front of this audience. You will see increased leads and revenue as a result of improving your presence and ranking on the major search engines.
 
Quick Stats
 
* Some 84% of adult Internet users, about 108 million Americans, have used search engines to help them find information on the Web.
- From the Pew Internet & American Life Project study: (white paper- March 2004)
 
* Which method drives the best traffic for online retailers? According to a recent study conducted by Jupiter Research and presented at the Search Engine Strategies New York Conference in March 2005, "6 out of 7 clicks come from the organic listings as opposed to Pay-Per-Click listings." Clearly, high natural listings in the search engines are key for a successful e-commerce site.
- SEMPO.org: (Search Engine Marketing Professional Organization; In reference to Organic listings vs. paid ads - March 2005) 
 
* Consumer Research shows that shoppers rely on Search Engine Results [41%], Print Ads [10%], and TV Ads [9%] in reaching decisions in the buying process.

* Even with millions of results being returned, the fact remains that over 93% of searchers don’t look beyond page 3 of the results.
 
* Between 68% - 72% of searchers believe Natural [unpaid] results produce the most relevant information.
- SearchEngineGuide.com: (Feb 2005)
 What is the difference between search engine marketing and search engine optimization?

1. Search Engine Marketing, or Pay-Per-Click (PPC) advertising - is a strategic paid-ad campaign designed to place your web site and promotional ad in the sponsored listings areas of search engine result pages.

2. Search Engine Optimization- is the art of optimizing a website to show up favorably in search engine result pages.